Design
LET’S
TALK
Designing a distinct foundation identity and website that built on the strength of VHC Health.
Challenge:
The foundation lacked a clear identity of its own, making it harder to connect with donors
Solution:
Created a distinct brand and redesigned website that aligned with VHC Health while inspiring giving
Role:
Art Direction, Web Design
Year:
2023
The VHC Health Foundation supports critical programs across the community, but it lacked a clear identity apart from the health system itself. Visitors saw “VHC” but didn’t always understand what the foundation did or why it mattered. The previous site didn’t clearly communicate the foundation’s mission or show donors the full impact of their support. I developed a distinct identity system for the foundation — one that carried visual ties to VHC Health, but stood on its own with a warmer, donor-focused personality. The redesigned website showcased impact stories, clarified giving opportunities, and created a clear path for donations. With approachable visuals and clean navigation, it became a site that guided donors with clarity and encouraged meaningful support. The result was a strong, credible presence that elevated the foundation while still tying it back to the trust of VHC Health.
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