Method Gym

Building a bold, unified brand for a growing multi-location gym—across digital, video, and in-club experience.

Challenge:
Transitioning from a recognized national brand into a regional fitness brand

Solution:
Creating a cohesive visual identity and digital presence

Role:
Art Direction, Graphic Design, Video & Motion Design, Web Design

Year:
2022-2024

From national franchise to regional fitness community

Method Gym began as a single gym breaking away from a national franchise, carving out its own identity from the ground up. I led the creation of the visual identity as Method grew from one club to four—shaping a look and feel that made each location distinct but unmistakably part of the same brand. As the Method brand expanded to include a dedicated studio and an upscale health club, the visual system adapted to fit new spaces, new audiences, and new energy. From in-gym signage to digital displays, motion graphics, and video, the work spanned just about every medium you can imagine—helping reinforce the Method brand across every channel and every experience.

I brought the brand to life