Bringing the thrill of outdoor adventure to life through brand, video, and motion—designed to drive clicks and bookings.
Challenge:
Refresh the brand and create content that inspires people to book the adventure
Solution:
A bold new look paired with motion-driven social content that showcases the experience
Role:
Art Direction, Graphic Design, Video & Motion Design
Year:
2024
Harper’s Ferry Adventure Center needed a full brand refresh to match the energy and excitement of their outdoor experiences. I helped shape their updated look and brought it to life across social channels through videos and motion graphics designed to drive traffic—and get people out of the house. Whether it was whitewater rafting, ziplining, or tubing down the river, the content focused on capturing real people in real moments. The goal? Make future visitors feel like they’re already there.
I gave their brand a
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