TrueAP

Supporting an established athletic training brand with graphics, motion, and apparel.

Challenge:
Needed ongoing creative support to promote clinics, partnerships, and team training programs

Solution:
Created static graphics, motion pieces, and apparel designs that showcased services, celebrated athletes, and expanded their brand presence

Role:
Art Direction, Graphic Design, Video & Motion Design, Apparel

Year:
2021-2024

Designing for athletes, teams, and a growing brand

True Athlete Performance (TrueAP) works with everyone from individual youth athletes to entire high school teams — training, supporting, and celebrating their growth on and off the field. With such a wide reach, they needed creative that could keep up. From advertising upcoming clinics and training programs to congratulatory posts for championship teams, the visuals had to cover a lot of ground while staying consistent with their brand. I designed a mix of static graphics, motion content, and apparel that worked across audiences and formats. Social posts built excitement around events and highlighted new partnerships. Motion graphics brought energy to announcements and training promotions. Apparel extended their presence beyond the gym, giving athletes and schools gear they could wear with pride. It was a wide-ranging set of deliverables, but the throughline was always the same: keep the brand sharp, energetic, and recognizable, no matter where it showed up.

I kept their feeds fresh with