Design
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Designing a website and visual system that builds trust, tells a story, and celebrates allergy-friendly food done right.
Challenge:
Brand struggled to communicate its allergy-safe promise beyond a basic menu
Solution:
Created a unified visual system and marketing toolkit that worked across digital and physical touchpoints
Role:
Art Direction, Graphic Design, Web Design
Year:
2022-2024
The Difference Baker needed a website that could do more than just list their menu—they needed one that built confidence. With food sensitivities, trust is everything. I designed a digital presence from the ground up that showcased not only their allergy-safe promise, but their warmth, transparency, and passion for good food. Beyond the site, I created blog and social graphics that worked hand-in-hand with their brand voice—educational, inviting, and authentic. Whether it was a post explaining the difference between gluten-free and grain-free, or a promo for their now nationwide shipping, every piece of creative reinforced what makes them different.
I helped extend their reach
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