Design
LET’S
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Elevating an established fitness brand’s social presence with motion-driven content.
Challenge:
Social content relied heavily on static graphics, limiting engagement and visibility
Solution:
Created motion graphics and social visuals designed to grab attention and drive leads
Role:
Art Direction, Graphic Design, Video & Motion Design
Year:
2021-2024
1to1 Fitness already had a strong brand and loyal client base, but their social media presence didn’t fully reflect that energy. Most of their content was static, which made it harder to stand out in fast-scrolling feeds. I introduced motion graphics as a core part of their social strategy, bringing their message to life with dynamic visuals that caught attention immediately. Combined with occasional supporting social graphics, these assets not only refreshed their look but gave them a more engaging way to communicate offers, training programs, and client results. The work wasn’t about reinventing the brand — it was about giving it a new dimension. By shifting the focus from static to motion, their social presence gained more energy, visibility, and stopping power, ultimately supporting their goal of turning posts into business.
I added a new
More Good Stuff
